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Email Marketing

Professionally designed and programmed emails can be part of a full-scale marketing campaign to a targeted audience or used as a simple touchpoint to remind patients to schedule appointments and promote increased referrals.  We will discuss your goals and craft emails that reflect your practice. 

Email Marketing

Professionally designed and programmed emails can be part of a full-scale marketing campaign to a targeted audience or used as a simple touchpoint to remind patients to schedule appointments and promote increased referrals.  We will discuss your goals and craft emails that reflect your practice. 

Our email campaigns don’t stop once we press send.  We believe that it is important to track the results.  We will provide a complete campaign report highlighting:

  • Specific recipients who opened the email
  • Email addresses that have bounced back
  • Number of recipients that have taken action or clicked on link
  • How many times each recipient has opened the email

By tracking this data over time, we are able to formulate more targeted email marketing lists to achieve even better results.  We are also able to segment your list and test different variations of the same email.

18.5
Industry Average Open Rate of Emails
26
Infinity Average Open Rate

Informational Emails

Informational provide patients or prospects with relevant content.  Though they do not contain a direct call to action, they are designed to draw patients and prospects back to the practice website or to contact the practice.  The content may be general – about the practice, or may be related to specific products or services.  In many cases, informational emails may link to a blog on the practice’s website.

Call to Action Emails

Call to action are attempting to direct a target audience to take action.  Typically they are designed to promote a particular product or service.  They may be part of a larger full-scale marketing campaign, or may stand alone