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Healthcare Marketing News

Is Your Website Working for You – Part 1

Most dental practices have a website, but few determine whether their site is achieving marketing goals.   Many practices are unaware of how to measure their site’s performance.  An array of tools exists offering an overwhelming amount of data.  But, most practices do not know which...

Is Your Dental Practice Cloud Ready?

Cloud-based dental software has been on the market for about past decade.  However, it has only been within the last two to three years that industry leaders are now offering cloud solutions.  Even if you are not experiencing issues with hardware or software, now may...

Six Tips to Adapt to Doctor Directed Orthodontics

Orthodontists and dentists have recently been faced with a new market challenge from companies like Candid and Smile Direct Club.  These companies provide patients with doctor directed orthodontic treatment.  The term doctor directed treatment – created by these organizations - means that patient care is...

Local Search

People can’t see or feel your services before they try it out, so they will read how your patients feel. Now, more than ever, you are connected to a local audience. With searches such as "dentist near me" skyrocketing, a shift in how people find your...